Need Higher Quality Butts In Seats at Your Next Event? Yes I said "Butts"
Struggling to fill the seats of your next event? Social Outreach trumps email marketing every time
So what is Social Outreach and how can it increase the quality and quantity of attendees at your next event? Let's show you part of our service in action.
You most likely reached this post as a result of a personalized LinkedIn 'Mention/Notification' message from Sean Peace. By seeing, reading and clicking on the post you were mentioned in, you have also just experienced one of our targeted social outreach solutions. A solution used to discover, identify and pinpoint you with a specific call to action message, in this case: "Click on this Link to visit our content."
I'd like to take a moment to explain how this method works and why our customers that use Radius Social to drive the right prospects to their events have seen significant increase in both the quantity and quality of registrations.
Event/Field Marketing professionals are under extreme pressure to make sure the right folks are attending their B2B events. These time sensitive and targeted marketing efforts can be a difficult and sometimes overwhelming task.
While email is often cited as the most cost effective event marketing channel, we have found that targeted social mentions and sharing using LinkedIn, Google+ and even Facebook are now achieving exponentially better results.
People who currently market their events to social media often have to rely on outdated and inaccurate methods to target their audience. How can you stand out, and more specifically how can you make sure your content is not only being seen by the right person, but being delivered directly to them. .
There is a better approach that allows pinpoint accuracy of your message. Targeted Social Mentions (exactly like the one you received) promote your content or event by targeting the precise audience you define. Think email meets social media marketing.
When we market your event and content, your potential target attendee receives personalized messaged invitations via 1) their email, 2) Social Media Inboxes including: LinkedIn, Google+, and Facebook and 3) to the corresponding apps on their mobile device.
Examples of different types of messaging.
Using our advanced searching techniques within LinkedIn’s incomparable B2B database of professionals we can pinpoint your audience and utilize our outreach marketing strategies to reach your exact market.
One of the reasons why targeted content delivery through social networks is a must for event marketing is our success rate of driving 50% - 75% our our customers attendees. These are not general attendees either, these are exact executive lead profiles that sales is looking for.
We put our money where our mouth is - Don't just take our word for it, let us do a targeted test campaign to show you the power of our services.
If we've piqued your curiosity and you'd like to learn more, just fill out the Contact Us form below or email Sean Peace at sean@radiussocial.com and we'll reach out to get the process started.
